You can find a free book about users motivation here Stages to create a Customer JourneyĪ Customer Journey is based on the assumption that a potential customer will reconsider buying something before effectively doing it. Why would you buy a Rolex? Because you need a watch or because you want to show your social status with an expensive watch on your wrist? Motivations differ from one customer to another, and one customer might have more than one motivation. This way you can identify their interests, fears or preferences to solve any challenge and provide all the information that your customer might need.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |